Where all your Boujee Chola dreams come true!

Boujee Chola is a Chicana owned clothing line created for all Boujee Cholas representing the hood with lots of sass and a whole lot of class!

HER STORY:

Orange County Native Veronica Gudino grew up in the heart of Santa Ana.  Life wasn't always kind to a girl growing up in the hood.  Veronica has seen her share of struggles, trials, tribulations, highs, and lows.  The dark times were enough to break your average person, but with the love and support from her family and by the grace of God, she rose above it all, she overcame all the obstacles in her way and turned her life around and decided to do something good out of a path she was on that nearly destroyed her.  

THE VISION:

Determined to turn her life around and change the course of the path she was on, Veronica realized; she didn't have to change EVERYTHING about herself in order to become a better person.... The core needed change, not her clothes, her hair, her make-up, her style!  So, in the midst of her hardcore life changes, the city of Santa Ana was going through its own make-over, a revival if you will... How fitting right?  Veronica became a cosmetologist; she opened up her very own hair salon in the heart of Downtown Santa Ana and established herself as a pretty amazing hairstylist and a master colorist.  This girl loves her city and will always stay true to her roots. But something was still missing.  That's when it came to her, she was changing her life, not her look, and staying true to her roots meant staying true to herself.  She was no longer going to be Vero from the Ghetto, or Ghetto Vero, she was now The O.G. Boujee Chola. (Don't mess with her though because she will come out of retirement to teach you some manners and a little bit about R-E-S-P-E-C-T!)

COMPROMISE:

With change comes compromise, right?  Veronica realized she didn't have to change everything about her, after all she lived the life.  She walked the walk and talked the talk.  This girl is a Chola through and through and she loved it! Obsessed with the clothes, the make-up, the Cholo/Chola style, and the entire lowrider community.... they are her people, so why not create a brand that represents her, our Raza, something that represents the beauty and all the good this lifestyle has to offer?

THE FRUIT OF MY LABOR:

I am proud of where I came from and despite of my troubled past, I wouldn't trade it for anything because it has made me who I am today.  A strong independent hard-working Chicana just trying to leave my mark in this world, big or small, it does not matter, I am just trying to live life and have fun doing it!  My line is a representation of ME.  My Mexican/American - Chicana roots and I am beyond proud to announce the launch of my beloved brand: Boujee Chola LLC. 

Un Dia A La Vez...

Si se Puede!